Houston History Alliance needed media coverage to successfully launch their new e-book, Handbook of Houston, to their target audience.
I spoke to reporters and told them the stories of dynamic, pioneering Houstonians. Intrigued, they arranged interviews of the Handbook editor.
Earned media included digital, broadcast and print coverage including a recurring monthly magazine feature for the non-profit.
Consistent Communication Got Results
Sharing Houston's Historic Stories Led to Greater
Awareness, a Donation and Board Interest
ORGANIZATION AWARENESS
The monthly column delivers Houston History Alliance new readers, potential donors, and supporters.
DONATION
A reader enjoyed the Handbook story in the Houston Chronicle and made a $1,500 donation to the non-profit.
BOARD PROSPECT
Responding to media coverage a qualified historian expressed interest to the Board Chair about service.
PRINT COVERAGE
The 2-page monthly magazine feature is valued at more than $96k annually. Also secured were multiple print and digital features.
RADIO INTERVIEW
On air, our editor shared fascinating stories of historic Houston with an engaged Houston Matters 88.7 News audience.
DOWNLOADS
Media coverage of the Handbook launch generated more than 5,000 downloads of the e-book.