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Houston History Alliance needed media coverage to successfully launch their new e-book, Handbook of Houston, to their target audience.
I spoke to reporters and told them the stories of dynamic, pioneering Houstonians. Intrigued, they arranged interviews of the Handbook editor.
Earned media included digital, broadcast and print coverage including a recurring monthly magazine feature for the non-profit.
Consistent Communication Got Results
Sharing Houston's Historic Stories Led to Greater
Awareness, a Donation and Board Interest
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ORGANIZATION AWARENESS
The monthly column delivers Houston History Alliance new readers, potential donors, and supporters.
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DONATION
A reader enjoyed the Handbook story in the Houston Chronicle and made a $1,500 donation to the non-profit.
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BOARD PROSPECT
Responding to media coverage a qualified historian expressed interest to the Board Chair about service.
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PRINT COVERAGE
The 2-page monthly magazine feature is valued at more than $96k annually. Also secured were multiple print and digital features.
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RADIO INTERVIEW
On air, our editor shared fascinating stories of historic Houston with an engaged Houston Matters 88.7 News audience.
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DOWNLOADS
Media coverage of the Handbook launch generated more than 5,000 downloads of the e-book.